16/10/2020
PLASTOBREIZ TALKS ABOUT ITS ORIGINAL CREATIVITY APPROACH AT THE 11TH VALORIAL CONFERENCE
Invited by Valorial, Christelle HENO, our Marketing & Communications Manager shared her feedback on the original creativity approach set up at Plastobreiz.
“Creating and innovating requires training. It is not a tap that you can just open or a 1, 2, 3 go!
It is a long gradual process that is based on actively watching the market, some agility and keeping an open mind in-house, which favours the staff’s lateral thinking. There is a subtle mix of creativity and rigour, with the manifest right to make mistakes.
The goal is to create a dynamic in-house and to develop finished and innovative product concepts in line with market trends and current regulations. Although these product concepts can be marketed as they are, their primary purpose is to inspire our customers by giving them the benefit of our all-round view of the different segments of the food industry markets we cover”, said Christelle HENO at the 11th Valorial Conference: Revolutionizing the Agri-business!
See our CREATIONS by PLASTO concepts
