HOW CAN YOU ECO-DESIGN PLASTIC PACKAGING?
The transition of packaging to more circularity creates a dynamic that challenges us individually and collectively. The transition taking place among manufacturers and marketers enhances the value chain of plastic packaging which must reconcile eco-design, safety, efficiency and practicality more than ever before. Plastic primary packagings (in direct contact with food) fulfil these many requirements while being subject to stringent regulations to ensure food safety. All this must be taken into account by brands and are decisive in their product content/container offer.
Our approach to the RIGHT packaging, is primarily:
THE NEED FOR AN OVERARCHING CUSTOMISED APPROACH TO YOUR PACKAGING
R for RIGHT material to:
- Target the right material requires in-depth preliminary studies. It must be tailored to your existing processes (heat sealers, denesting machines, sealing film, automated clip closing, etc.)
- Guarantee the protection, storage and safety of your product in accordance with its characteristics and your existing processes.
- Promote your product by the choice of the right material, transparency, colour, surface effects, etc.
- Assimilate into existing recycling channels to reduce its environmental impact.
U for USEFUL packaging to:
- Lengthen packaged food’s shelf life
- Fight effectively against food waste
- Reassure the consumer, since the pack is the final form of communication between them and your brand
S for SAFE packaging to:
- Guarantee that the product is protected against possible impact during the logistic and marketing phases
- Protect the product from any risk of chemical or microbiological contamination
- Protect the health of the end consumer
T for TECHNOLOGICAL packaging to:
- Tailor to each customer’s processes and specific characteristics.
- Transport the product from the packaging line to the end consumer
- Provide flexibility and performance thanks to specialist technical expertise: clip closing, automatic denesting, automated lidding, scoring/break lines, multi-compartments, perforations, easy opening/closing, etc.
E for ETHICAL packaging to:
- Reduce its environmental impact as much as possible (reduction of weight, of format using an optimised content/container ratio, primarily targeting mono materials, etc.)
- Moving towards a circular economy through the incorporation of good quality recycled plastic material in our packaging in agreement with our customers
- Offer alternatives to dark packaging, which cannot be detected in sorting centres, by offering carbon black-free materials